EMA Multimedia Completes DVD Menu Design and Marketing for "The Collingswood Story"
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Jul. 25, 2002 — EMA Multimedia today announced their completion of an extensive marketing campaign for award-winning independent filmmaker Mike Costanza's debut feature film, "The Collingswood Story."

Costanza, a graduate of NYU's Tisch School of the Arts, produced, wrote, directed and edited his innovative thriller ("A revolutionary experiment in terror") - and finished it for less than $25,000. The film stars emerging talents Stephanie Dees (partial feature credits include "The Gift," "Halloween IV" and Christopher Coppola's "Bloodhead"), Johnny Burton (HBO's "10% of a Ghost" among others) and Grant Edmonds ("Seventh Heaven," "The Drew Carey Show"), plus "Gas Food Lodging" and TV veteran Diane Behrens. [an error occurred while processing this directive] "The Collingswood Story" follows two college students (Dees and Burton) who chat frequently using their webcams. While "cam surfing" on the 'net, they make contact with an online psychic (Behrens) who initiates a deadly reign of terror over their lives.
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Campaign elements designed by EMA include designing and finishing the film's opening title and credit sequences, designing key art in print and interactive media, DVD packaging design and label artwork and DVD menu design, production and authoring for a limited-edition DVD screener. The DVD creatively packages the feature with production notes, cast and crew biographies and the film's trailer.

"I first met Mike Costanza when I did key art for his short film 'Mama Said,'" explained EMA's founder and senior creative director Michael Pace. "In 'Collingswood,' his very effective use of modern technology to tell an eerie tale of terror that plays on people's subconscious fears of the psychic realm and of the internet makes this film especially spooky."

EMA also suggested a novel approach to packaging the DVD: The Can-of-Terror. "Together with Mike Costanza, we wanted to create a mailer that would be a lot of fun for potential distributors to receive that would get their undivided attention," Pace added.
Finally, EMA also provided production facilities for editing and finishing the film.

"First, I was really lucky to have the opening and closing titles of the film created by EMA - an outstanding group of talented individuals who make miracles happen," Costanza said.

"EMA's production of the DVD has me tickled beyond belief. Mr. Pace is a brilliant man," Costanza added. "His designs along with his marketing knowledge are extremely impressive and his work on 'Collingswood' is monumental."

A director, videographer and editor with many professional credits and short films under his belt, Costanza's short film "Mama Said" screened at the Sundance Film Festival and at Cannes and also competed at many international film festivals, winning the Best Short Film Award at Italy's Turin International Film Festival. Nominated for the Golden Palm Award at Cannes, the film aired on The Sundance Channel. Costanza's short "There's No Place Like Homegirl" also appeared on The Sundance Channel, as well as on The Movie Channel. "The Last of the Wine" has aired on USA Network.

Costanza is now seeking distributors for "The Collingswood Story." To learn more about the film, please visit www.CollingswoodStory.com.

EMA Multimedia continues providing a full range of marketing services to indie filmmakers and to major studios. More details on other recent projects will be announced in the weeks ahead.

About EMA Multimedia, Inc.
Full-service interactive design and production studio Entertainment Marketing and Advertising (EMA) Multimedia Inc. produces interactive campaigns, designs, content and products for the world's most innovative companies. Honors earned since the Century City-based company's inception in 1992 include being named one of 2001's Top Producers by AV Video & MultiMedia Producer magazine, earning a 2000 Divi Award nomination for Best Educational DVD, the 1999 Sony DVD PRO Award for Best Packaging and Best Educational DVD, the 1998 DVD People's Choice Award for Best Interface Design and Most Entertaining DVD, the 1998 Divi Award Winner for Best DVD Movie and the 1998 VSDA Award Winner for Best DVD. For more information, please call 310.277.7379 or visit EMAmultimedia.com or DigitalTradingCards.com.



Source: EMA Multimedia

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